Practice Identity Profile

1

Practice Information

Basic details about your practice

Practice Name

Pre-filled from your current website

Website Domain

Primary Doctor Name & Credentials

Additional Doctors (if any)

Phone

Email

Address

2

Your Practice Identity

How you want patients to see you

How would you describe your practice in one sentence? This becomes the foundation of all your website content.

Example: "We're a gentle, technology-driven implant and denture practice that treats anxious patients with compassion and precision."

Which best describes your practice tone?

High-End / Luxury Cosmetic Professional & Warm Family-Friendly & Accessible Clinical Expert / Specialist

What makes your practice different from competitors? List 3-5 things that set you apart. These become your key selling points across the website.

Describe your approach to patient care Conservative vs aggressive? High-tech vs traditional? Quick visits vs thorough exams?

3

Services & Specialties

Which services do you want to be known for?

Any services you DON'T offer that patients commonly ask about? We'll make sure the website doesn't reference these.

What specific technology or equipment do you want highlighted? This builds clinical authority and differentiates you from competitors.

4

Your Ideal Patient

Who are you trying to attract?

Who is your primary patient demographic?

Families with Children Young Professionals (25-40) Adults 40+ Seniors / Retirees Cosmetic / Appearance-Focused Anxious / Dental-Phobic Patients Insurance-Driven Patients Fee-for-Service / Premium Patients

What neighborhoods or cities do most of your patients come from? This helps us optimize for local search — "dentist near me" in your area.

How do you handle dental anxiety? This is one of the most-searched dental topics and builds patient trust.

5

Insurance & Financial

How patients pay for treatment

Which best describes your insurance model?

Accept most insurance plans Mix of insurance and fee-for-service Primarily fee-for-service In-house membership plan

Do you offer financing options?

6

Doctor Credentials & Authority

This information powers your Google E-E-A-T ranking signals

Why Your CV Matters for Your Website

Search platforms like Google and AI tools such as ChatGPT and Perplexity AI are placing more emphasis on who is behind the content — not just the content itself.

Your credentials, training, and experience help establish the trust and authority of your website. In competitive healthcare categories, especially dental, this directly impacts how visible your site can be.

Providing a complete CV allows us to properly structure and highlight your expertise across your website so it can be clearly understood and referenced by search engines and AI platforms.

Without this information, your site may lack key credibility signals that influence whether you're even considered in search results.

Upload Your CV / Resume PDF, DOC, or DOCX accepted. This is the fastest way to complete this section.

Drag & drop your CV here, or click to browse

PDF, DOC, DOCX — Max 10MB

If you don't have a CV handy, fill in what you can below — we'll follow up for anything missing:

Dental School & Graduation Year

Continuing Education / Advanced Training Courses, certifications, fellowships, hours of CE — the more specific, the better for SEO.

Professional Memberships

Notable Achievements or Statistics These become your strongest E-E-A-T signals. Be specific with numbers.

Community Involvement Local charities, boards, volunteer work, school programs, health fairs. This builds local authority that competitors can't copy.

Healthgrades Profile URL

LinkedIn Profile URL

7

Content & Blog Preferences

How you want your blog content to sound

Any topics you want to AVOID on your blog?

Do you have any phrases or taglines you use in marketing?

Your responses will be sent to our team for review.

Thank You!

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